What is Unified Communications?

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What is Unified Communications?

Matt Archer

May 25, 2021

Unified Communications quote

What is Unified Communications?

RingCentral Unified Communications offerings

Unified Communications is a fancy term that means having all of your communication tools, such as phone, fax, text messaging, chat, email, and video calls all together under one umbrella.

Unified Communications makes sense for SMBs to leverage because it centralizes all of your commonly used communication and collaboration features into the cloud to make it easy to access from anywhere, while saving your team money.

Why is Unified Communications so Important?

Rob Scott from UCToday perfectly encapsulates the reasoning behind the massive shift we’re seeing towards the adoption of Unified Communications technology.

“Perhaps the biggest trend driving the adoption of UC is digital transformation (DX) and the rise of the digital workforce. At its core, the digital workforce thrives on the idea that people should be able to access the tools they need to perform, wherever they are, and whatever device they use. Combine that with the ever-emerging move to cloud communications and agile methodologies, and you’ve got an environment primed for UC.”[1]

Unified Communications is becoming more important because our world is becoming more connected. The increase in connection can allow for easier collaboration, completing work more efficiently, and cost savings.

RingCentral Simplifies Unified Communications

RingCentral is a leader in the Unified Communications space. Their service offers a variety of important benefits for businesses, of which we’re listed some of the most important below.

Reduces Costs

RingCentral allows you to bring your entire unified communications infrastructure into one place, which helps your business shift away from a CapEx (long-term expense focused) model to an OpEx (day-to-day expense focused) strategy with fewer initial expenses, saving money upfront and over time.

Increase Productivity

RingCentral Unified Communications example 1

RingCentral has a robust data analytics suite that allows your team to report on anything from client satisfaction, to system uptime to agent KPIs. Additionally, you can set up automated alerts to let you know if a critical KPI is not being met so you can be notified and take action immediately.

Because RingCentral operates from the cloud, your teams can connect anywhere, anytime allowing them to meet when they need to and get back to work quicker rather than waiting around for answers.

Improve Collaboration

Because you can use RingCentral for phone, text, chat and video calls, you can communicate where and when you want to, eliminating barriers to collaboration and helping to tear down internal organizational silos. This can also be used to quickly get the answers you need from your team to solve customer problems fast.

Enhance User Experience

RingCentral Unified Communications connects with many appsRingCentral comes with a sleek, easy to use UI (user interface) that makes it simple to navigate between the different functions of chat, phone, meetings and more. This gives your team the freedom to communicate in the way that works best for them, helping to improve their experience and reducing turnover.

Save Time

RingCentral can be integrated into all kinds of other popular apps such as Gmail, Zoho, Microsoft Suite, Amazon, and more to make communicating with clients seamless wherever you are, so you can stay focused on what’s important.

Final Thoughts

Positive Results™ is a training development and cloud solutions company that focuses on helping organizations by analyzing their business processes and implementing solutions to solve for any gaps we find.

We believe that connecting your Phone, Messaging and Virtual Meeting solutions together inside one unified communications (UCaaS) platform can save your company time, money, and frustration.

We chose to partner with RingCentral because they are an industry-leading global provider of cloud-based unified communications and collaboration solutions for businesses like yours.

RingCentral's platform goes beyond traditional on-premise phone systems by providing VoIP business phone services, and virtual PBX options, allowing for increased flexibility and cost-effectiveness.

For more information about how Positive Results and RingCentral can help your business, please watch the video below.


If you have additional questions or need support, contact us at:


Positive Results™ Custom Business Solutions



[1] https://www.uctoday.com/unified-communications/what-is-unified-communications/

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