Small Businesses Need to Focus on CRM
Matt Archer
November 24, 2020
Piecemeal doesn’t cut it Anymore
In today’s ever-changing business landscape, it’s no longer enough to have business solutions cobbled together to barely scrape by. With technologies in place to amalgamate business processes into one-stop-shop solutions, now is the time for SMBs to take the next step to improve their efficiency and decrease the expenses by adopting a true CRM platform.
According to DestinationCRM, “CRM technology has long been regarded as an essential tool for all businesses. But with new operational challenges due to health and safety restrictions, it has become essential.”[1] As the COVID-19 pandemic shows little sign of slowing down, businesses, especially SMBs are being forced into a situation of adapt or close down permanently.
CRM is a big part of the adaptation process, as it allows companies that typically relied on in-person customer contact prior to the pandemic to continue to connect with their customers on a regular basis via tools within the CRM such as email campaigns, direct marketing or nurturing contact relationships based on previously acquired information.
Streamline and Consolidate your Business Applications
CRM is something that most small to medium companies forget about. A lot of them try to handle it in applications like Excel or may have a CRM tool but only utilize a fraction of its true potential. This can lead to other unintended consequences in the future as inexperienced users design processes that are not scalable with the enterprise as it grows. The nature of implementing a CRM can also seem daunting to smaller businesses, which is another reason some tend to avoid it.
However, because “CRM applications can help increase sales by up to 29 percent, sales productivity by up to 34 percent, and sales forecast accuracy by 42 percent,”[2] it’s in many companies’ best interest to implement this powerful tool even under normal circumstances. But with times as they are, where “the estimated cost of coronavirus sits at more than $64,000 per company,”[3] many companies have had no choice but to finally adopt a CRM platform due to keep in contact with their customers and maintain business operations.
Many businesses that have implemented CRMs recently have seen an increase in sales, revenue, and customer retention. The additional revenue helps your business continue to grow and also allows for scale, which is increasingly important during this time.
Not all CRM solutions are the same, however. Many SMBs are cost-conscious, especially now, so they want to see the value of CRM before taking the plunge. Additionally, those that have already started to implement CRM into their company or team may not be taking full advantage of the full suite of tools a CRM can provide.
We can help!
Positive Results is strongly positioned to help companies in the SMB space implement CRM applications to increase their efficiency and decrease expenses. The benefits of a CRM are more than just storing information in an organized sense.
Remember when we said CRM implementation can be a daunting task? Our team at Positive Results has worked with many CRMs over many years, and created a process to help identify your company’s business process and determine how best to implement it within our CRM of choice, Zoho.
Zoho CRM is a Great Fit for many SMBs
Zoho is an all-in-one CRM system that is affordable, easy to use and customizable to your company’s unique needs. With our team translating the business process and working closely with the leadership team, the development of a sophisticated CRM within the Zoho platform can be painless.
The Zoho suite is robust, containing applications such as Help Desk, Finance, Project Management, Meetings/Chat, custom app development tool and the aforementioned CRM, among many others. Zoho is also an easy to use solution once you get the hang of things. The challenge is being able to understand how best to make use of the application based on what your company’s process and needs are.
That’s where Positive Results can bridge the gap for your company, to help customize your Zoho CRM solution to meet the needs of your business and train your team to get it off and running. As an authorized partner of Zoho, our team specializes in Zoho CRM implementation and customization for our clients to help them get the most value for their investment.
Final Words
Don’t stunt the growth of your company and risk failure, or the departure of key employees. Move that knowledge into Zoho CRM so that new employees can pick up those processes quickly and easily with everything organized in your CRM. The supporting applications allow you to manage more of your enterprise in one place, while taking better advantage of the toolset a true CRM solution provides.
To learn more about how Positive Results can help you examine your business process and translate it into the right CRM solution for you, contact us at:
Positive Results™ Custom Business Solutions
440.499.4944
[1] https://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Why-CRM-Is-Critical-to-Small-Business-Success-Right-Now-143212.aspx
[2] Ibid
[3] Ibid
